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Press Centre (10/2017)

GIRLS TAKE OVER: BEYONCÉ LENDS HER SONG FREEDOM TO GLOBAL GOALS CAMPAIGN FILM DEMANDING #FREEDOMFORGIRLS ON INTERNATIONAL DAY OF THE GIRL


The Global Goals, agreed to by world leaders in 2015, include a commitment to achieve gender equality and empower all women and girls by 2030 – Global Goal 5. To mark International Day of the Girl on the 11th October, Project Everyone (the organisation behind the Global Goals campaign) in partnership with UNICEF and the Bill & Melinda Gates Foundation has teamed up with director MJ Delaney to produce a new film featuring the song ‘Freedom’ by Beyoncé.


The #FreedomForGirls campaign aims to raise awareness and drive action to tackle challenges facing girls around the world and ensure the Global Goals are met. 
International Day of the Girl will see a range of activities led by organisations including the ONE Campaign, UNICEF, Malala Fund and Equality Now, as well as girls taking over leadership positions as part of a global girls takeover led by Plan International.
The campaign has backing from prominent women and girls including Beyoncé, Melinda Gates, Graça Machel and Muzoon Almellehan.
 
LONDON, 11TH OCTOBER 2017: The Global Goals, agreed to by world leaders in 2015, include a commitment to achieve gender equality and empower all women and girls by 2030 – Global Goal 5. To mark International Day of the Girl on the 11th October, Project Everyone (the organisation behind the Global Goals campaign) in partnership with UNICEF and the Bill & Melinda Gates Foundation has teamed up with director MJ Delaney to produce a new film featuring the song ‘Freedom’ by Beyoncé. 
 
If the Global Goals are to be met, these challenges must be solved: 
 
Violence against Girls: Every 5 minutes a girl dies as a result of violence
Child Marriage: 1 in 4 girls gets married as a child
Trafficking: 71% of human trafficking victims are female
Female Genital Mutilation: 63 million girls have undergone FGM
Access to Education: 130 million girls are out of school
HIV/AIDS: Girls are twice as likely to become infected with HIV
 
The film spotlights these issues and asks the public to share and tell the world what #FreedomForGirls means to them. They can also support a diverse range of global and grassroots organisations:  BeyGood4Burundi, CHIME FOR CHANGE, Donor Direct Action, Equality Now, Freedom United, Girls Not Brides, Global Citizen, The ONE Campaign, Plan International, Save the Children, UNAIDS, UNICEF, With and For Girls.
 
The film is released just weeks after the first ever Goalkeepers event hosted by Bill and Melinda Gates in New York City in September 2017. Goalkeepers featured speakers including President Obama, Prime Minister Trudeau and leading women’s rights campaigners including Nobel Laureates Leymah Gbowee and Malala Yousafzai. It featured new commitments to support women’s and girls’ movements around the world and called for an acceleration in progress towards gender equality. 
 
Speaking on the release of the film Melinda Gates, Co-chair of the Bill & Melinda Gates Foundation said:
 
“I believe that empowered girls transform societies. Their future is filled with possibility, but continued progress is not inevitable. Millions of girls still face barriers to their health, education and prosperity, just because they are female. But I’m hopeful because I’ve met so many girls who are already fighting for change in their communities. They know that an equal world is a greater world, for everyone, and this film reflects their spirit and determination.”
 
#FreedomForGirls follows the 2016 Global Goals film #WhatIReallyReallyWant, also directed by MJ Delaney, which received over 200 million aggregated views and had a host of influential supporters. 
 
MJ Delaney, director of #FreedomforGirls and #WhatIReallyReallyWant, said:
 
“Last year’s film, which focused on women, was joyful, playful and optimistic. The global political landscape has changed dramatically in the last year – a warm celebration of female solidarity is no longer enough. This year’s film is defiant and demands change, with much younger girls giving a voice to a whole generation of little girls for whom it’s imperative that the Global Goals are met by 2030. Last year we marked the twentieth anniversary of Girl Power. This year we’re celebrating a new and different generation of powerful girls, using the protest anthem of the moment, Beyoncé’s Freedom - because what we need now is action.”
 
Muzoon Almellehan, UNICEF Goodwill Ambassador, who spoke at the Goalkeepers event in September said: 
 
“To me, freedom for girls is when every girl is able to access a good education even if they are living in a crisis situation. I was 13 when civil war in my country- Syria- stopped me from going to school. Now I am at school in the UK. I’m one of the lucky ones – we need to do more to make sure every girl is in school and able to fulfil her dreams.”
 
Fatoumata, a youth activist from Guinea who took over the role of Prime Minister of Guinea on 10th October as part of Plan International’s #GirlsTakeover, said: 
 
"I am eager to show the world that every girl - no matter what their race, religion or culture - has the power to fulfill their dreams. It is time to create more concrete opportunities for all girls to be who they want to be and to show the world the incredible power of unleashing the potential of girls.”
 
ENDS
 
NOTES TO EDITORS
 
#FreedomForGirls
The film can be viewed via the official YouTube page here. This will go live on 11th October and will also be shared on Facebook from the Global Goals page
The public is being asked to share what the film and what #FreedomForGirls means to them. They are also being asked to take action with one of the campaign’s partner organisations via www.globalgoals.org/dayofthegirl
 
About the Global Goals 
On September 25, 2015, at the United Nations Headquarters in New York, 193 world leaders committed to the 17 Sustainable Development Goals (or Global Goals). These are a series of targets to achieve three extraordinary things by 2030: end extreme poverty; fight inequality and injustice; and combat climate change. Find out more here http://www.globalgoals.org/ 
 
Project Everyone, (co-creators of Goalkeepers) was founded by writer, director and SDG Advocate Richard Curtis with the ambition to help achieve the Global Goals through raising awareness, holding leaders accountable and driving action. Find out more at www.project-everyone.org 

About Goalkeepers 
Goalkeepers is the Bill & Melinda Gates Foundation's first annual report and global event dedicated to accelerating progress towards the Sustainable Development Goals (or Global Goals). By sharing stories and data behind the Goals, the foundation  hopes to inspire a new generation of leaders – Goalkeepers who raise awareness of progress, hold their leaders accountable and drive action to achieve the Goals. The inaugural event took place in New York from the 19th-20th September.
Statistics
 
Every 5 minutes a girl dies as a result of violence (UNICEF, 2017)
1 in 4 girls gets married as a child (UNICEF, 2017) 
71% of human trafficking victims are female . (UNODC, Global Report on Trafficking in Persons, 2016)
63 million girls have undergone FGM (UNICEF, 2017)
130 million girls are out of school (UNESCO, Leaving no one behind: How far on the way to universal primary and secondary education, 2016)
Girls are twice as likely to become infected with HIV (UNAIDS, 2016)
 
For press enquiries please contact:
shosta@unicef.org
sophie.cowling@freuds.com 
 
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